NEWS
April 13th 2007
Trinity Mobile and Leading ticketing solution provider, Galathea STS deliver a 'mobile ticketing world first' to Delfont Mackintosh Theatres and the hit London west end show, Avenue Q
Galathea STS, providers of the award winning ticketing, marketing and membership software to Sports and Entertainment Venues will add mobile ticketing to its solution set
Delfont Mackintosh Theatres and Avenue Q will be the first to fully integrate mobile ticketing into their Box Office systems, a world first for mobile ticket purchase, issue and redemption for Theatregoers
April 16th saw the World's first end-to-end ALL mobile ticketing solution being used for a major West End Theatre production.
Avenue Q, the hugely successful production at the Noel Coward Theatre in London will see theatre goers purchasing and receiving tickets directly via their mobile phone for secure and fast track entry.
Avenue Q customers' simply text the key word Avenue Q to Trinity's 82500 short code in order to buy tickets for the performance date of their choice. A WAP based ticket purchase session is then initiated where credit/debit card details are entered that is as fast, secure and efficient as a web based purchase. The seating plan can also be viewed for seating allocation. Unique kiosk scanners are sited at the entrance to verify the barcoded tickets where ticket receipts and a free drinks voucher are printed ensuring fast and easy entry.
This will be the first time in the world of theatre ticketing that full end-to-end mobile ticket purchase and redemption will be possible and used for a major production. Trinity is in the process of fully integrating their mobile system with Galathea STS, the leading providers of the award winning ticketing, marketing and membership software (ENTA) to Sports and Entertainment Venues around the world to bring this additional ticketing choice to London's theatre goers.
Mobile Ticketing is set to grow tremendously here in the UK as well as overseas and is projected to be worth an estimated $34 billion by 2009 according to Jupiter Research. Trinity Mobile continues to innovate and deliver groundbreaking solutions for mobile ticketing, and coupons together with mobile loyalty and membership solutions.
Trinity Mobile Marketing Director, John Graham, said " We are delighted to be working with GalatheaSTS and Delfont Mackintosh Theatres. This really will be a world first and Delfont Mackintosh Theatres are to be congratulated for their innovation and forward thinking here. Consumers increasingly use their mobile device as a lifestyle control – what better way to exploit mobile technology than with the ability to purchase tickets anywhere at any time with instant delivery and at lower commission and booking fee costs! Today, consumers truly use their mobile phone for a variety of lifestyle choices - mobile ticketing is a natural consumer choice as pretty much everyone has their phone with them at all times - and we are approaching the advent of the personal 'holy trinity' of the phone being a wallet/purse, keys & mobile. The security and instant issue capability of digital barcode tickets will drive down ticketing commissions, prevent forgery and touting, as well as save an awful lot of trees! Mobile ticketing ticks all the boxes for consumers, venues and promoters - it really is the future of secure controlled access to all types of events from rock concerts, sports matches and meetings to exhibitions, conferences as well as large or small invitation only events."
For more information, including interviews and images, please contact:
John Graham – Marketing Director (& Director – The Mobile Data Association}
Trinity Mobile Ltd
Mob: +44 (0) 7967 833371
Tel: +44 (0) 20 7520 9299
Fax: +44 (0) 20 7379 9479
www.trinitymobile.co.uk
For more information on ENTA from GalatheaSTS, please contact:
Richard Leggatt – Managing Director
T: +44 207 014 8686
E: sales@galatheasts.com
Or
For Avenue Q: please contact Ben Chamberlain, Chamberlain AMPR on 0207 240 5220 or email ben@chamberlainampr.com